Business Model Canvas 101

Event details Date: Friday, October 16, 2026 Time: 11:30 AM to 1:00 PM Location: Design and Innovation Building - The Basement - DIB First Floor - 9510 Innovation Lane La Jolla, CA 92093 Type: Lecture / Workshop Campus area: Pepper Canyon West Audience: Students About this event Whether you are a student startup with a brand new idea, a small business owner with a side project, or a seasoned business mogul, the Entrepreneur Workshops focus on a variety of topics pertinent to your journey. Sponsored by Pillsbury and hosted by the Office of Innovation and Commercialization’s The Basement, these workshops are open to everyone. We invite you to register for as many sessions as you are interested in! ​Event Description: ​Go back to basics and learn how successful founders turn complex ideas into clear, actionable strategies. In this interactive workshop, you will learn how to build your own Business Model Canvas, a fast, visual framework that organizes your entire venture into nine essential building blocks. ​Learn how to map your value proposition, customer segments, revenue streams, and key operations onto a single page. You’ll leave with a clear, flexible blueprint that helps you adapt quickly, align your team, and build a stronger startup with confidence. ​About the Speaker: ​Greg Horowitt | Director of Innovation Design, UC San Diego ​Greg Horowitt is Founding Partner of T2 Venture Creation and a co-author of ‘The Rainforest: The Secret to Building the Next Silicon Valley’. He presently serves as the Director of Innovation Design at the University of California, San Diego. He is a consultant to development organizations including the World Bank, OECD, USAID, Aspen Institute, and the National Academies of Science. In addition, he is a Kauffman Fellow and a Senior Fellow with the Global Federation of Competitiveness Councils. He previously served as an executive with a Berkshire Hathaway operating company for nearly twenty years Official event details: https://calendar.ucsd.edu/event/business-model-canvas-101