Lean Lecture Series: Physics of a Startup John Schveibinz

Event details Date: Thursday, October 29, 2026 Time: 5:15 PM to 6:30 PM Location: Rady School of Management - Otterson Hall (MPR 2) 2S117 Type: Lecture / Workshop Campus area: North Campus Audience: Alumni, Students, Undergraduate, Graduate and Professional, Lifelong Learning Cost: 0 About this event Lean Lecture Series: Physics of a Startup John Schveibinz Cash, Time, Uncertainty, Risk, and Survival with John Schveibinz Central question: How do I keep this experiment alive long enough to discover whether it can become a business?Cash: Treat cash and time as scarce resources that must produce work, evidence, reduced uncertainty and reduced consequential risk.Concepts: Introduce burn, runway, cash flow, development cost and schedule uncertainty, opportunity cost, contingencies, failure modes, experimentation, and survival.Plan: carefully prioritize resources for increase in capability, evidence, risk reduction, and/or probability of success. Official event details: https://calendar.ucsd.edu/event/lean-lecture-series-physics-of-a-startup-john-schveibinz